TV ratings: The Voice Australia almost doubles audience of The Block
Things aren’t looking good for Nine’s The Block, which is struggling along with about half the audience of Seven’s The Voice Australia.
Monday night’s episode of The Block had just 619,000 viewers in the five capital cities – Sydney, , , and .
By contrast The Voice continued its dominance in the 7:30pm time slot with 1.158 million metro viewers, making it the most-watched entertainment show of the night.
The numbers don’t lie: Things aren’t looking good for Nine’s The Block, which is struggling along with about half the audience of Seven’s The Voice Australia.Pictured: The Voice coaches Rita Ora and Jessica Mauboy
These figures will be worrying for Nine as The Voice is now almost doubling the metro audience of The Block – a tentpole of the network since 2003.
To make matters worse, The Voice used to be a Nine asset until last year when execs passed on the licence, calling it ‘the poorest financial performer on our slate’.
Meanwhile, Channel 10’s programming sat between Nine and Seven on Monday, with Australian Survivor: Brains vs Brawn drawing 733,000 metro viewers.
Dominant: The Voice continued its dominance in the 7:30pm time slot with 1.158 million metro viewers, making it the most-watched entertainment show on Monday night.Pictured: The Voice coach Keith Urban reacts to Tina Turner impersonator Rebecca O’Connor’s audition
Have You Been Paying Attention? retained most of these viewers at 8:40pm, recording an audience of 712,000 in the five capitals.
The season launch of The Voice on August 8 was a ratings smash for Seven, exceeding all expectations and scoring its biggest premiere audience in five years.
About 1.33 million people tuned in for the first episode of season 10 across the five major cities.
This figure swelled to 1.91 million nationally, when regional viewers were included.
Bad start: Monday night’s episode of The Block had just 619,000 viewers in the five capital cities – Sydney, Melbourne, Brisbane, Adelaide and Perth.Pictured: The Block contestants Ronnie and Georgia Caceres
The singing competition almost doubled the metro audience of Nine’s The Block (747,000 viewers) and also blitzed 10’s Australian Survivor (609,000).
The Voice is hosted by Sonia Kruger this year, and its coaching panel comprises Rita Ora, Guy Sebastian, Jessica Mauboy and Keith Urban.
The show had a strong lead-in after two weeks of Tokyo Olympics coverage on Seven, which saw the network achieve a high audience share.
The new season has a smaller budget and simpler format compared to previous years, with host Kruger saying it’s ‘all killer, no filler’.
Channel Seven slashed production costs to $20million, with half of that reportedly being spent on the superstar coaches’ salaries.
Seven acquired the rights to The Voice Australia after Nine failed to renew its contract last year after nine seasons.
The network also recently announced a spin-off series called The Voice Generations.